The Role of Circularity in Fortune 5000 (Part 2)
Case Study: Unilever Unilever, a global consumer goods company, has been at the forefront of circular implementation. Unilever’s commitment to circularity is evident in its various initiatives. The Unilever Sustainable Living Plan outlines its vision to decouple growth from environmental impact while increasing positive social impact. A key pillar of this plan includes the highly ambitious target to achieve 100% recyclable plastic packaging by 2025, highlighting their dedication to waste reduction and sustainable materials management. Boost in Brand Reputation Unilever’s effort in promoting renewable energy is another initiative that has boosted its brand reputation. The RE100 initiative shows Unilever’s commitment to sourcing 100% of its energy from renewable sources by 2030, further emphasizing its environmental consideration. Such efforts demonstrate how Unilever’s circular business practices strengthen its brand reputation by showing their active role in addressing environmenta