A Handful of Pennies for Your Impact

Case Study: Unilever Unilever, a global consumer goods company, has been at the forefront of circular implementation. Unilever’s commitment to circularity is evident in its various initiatives. The Unilever Sustainable Living Plan outlines its vision to decouple growth from environmental impact while increasing positive social impact. A key pillar of this plan includes the highly ambitious target to achieve 100% recyclable plastic packaging by 2025, highlighting their dedication to waste reduction and sustainable materials management.   Boost in Brand Reputation Unilever’s effort in promoting renewable energy is another initiative that has boosted its brand reputation. The RE100 initiative shows Unilever’s commitment to sourcing 100% of its energy from renewable sources by 2030, further emphasizing its environmental consideration.   Such efforts demonstrate how Unilever’s circular business practices strengthen its brand reputation by showing their active role in addressing env...

Traditional business models face transformational changes in an era where sustainability and equality have become global imperatives. Forward-thinking companies now recognize that adopting an Environmental and Social Justice (ESJ) framework is not just an ethical choice but a strategic one. It is a matter of shaping an equitable and viable future for all. This article delves into why developing an ESJ framework is essential for businesses and how it can serve as a strategic approach for long-term success. Understanding ESJ in a Business Context At its core, an ESJ framework integrates environmental stewardship and social equity into the fundamental DNA of a company's operations. It's about pursuing profit while prioritizing the planet and people. This requires transforming how companies view their societal roles, shifting from mere corporate entities to stewards of societal progress. Environmental justice. According to the  Office of Legacy Management at the Department of Energ...

Companies: The First Game Changer In today's rapidly evolving world, businesses face the challenge of generating profits while acting responsibly towards the environment and society. Maintaining this delicate balance is a challenging task. So, how can companies remain focused on both aspects? Enter the concept of circularity—a powerful force reshaping the operations of Fortune 5000 companies and their contributions to a sustainable future.  In this three-part series, we will delve into the significance of circularity. Furthermore, we will highlight a compelling case study on Unilever, demonstrating how the company successfully embraced circularity to act responsibly, reduce waste, and improve profitability. Finally, we will conclude by emphasizing the importance of developing an Environmental and Social Justice (ESJ) framework as the strategic approach to doing business in the future.  Join me on this journey as we explore the transformative power of circularity and its potent...