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What is Business Sustainability Today?

  Historical Context Over the past 50 years, the journey to embed Supplier Diversity, Small Business Utilization, and Diversity, Equity, and Inclusion (DEI) into the heart of our organizations has encountered various challenges. These hurdles often stem not from direct opposition but from a disconnect, insufficient education, and a need for more understanding regarding the impact of these initiatives on everyone involved. Here’s a brief overview of our journey over the past four years (2020-2024): 2020: A Breaking Point 2020 marked a pivotal moment for DEI, reverberating throughout the Supplier Diversity landscape. The COVID-19 pandemic disproportionately affected underrepresented groups in the United States, laying bare significant social, health, and economic disparities. Concurrently, the social justice movement ignited by the murder of George Floyd thrust systemic discrimination into the spotlight. Organizations felt compelled to address public relations pressures by cultivatin...
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Unlocking Sustainable Growth by Engaging the Long Tail of U.S. Businesses

The U.S. economy is often celebrated for its diversity and innovation. At the heart of that innovation lies a less-publicized yet critical giant for economic growth - the "Long Tail of U.S. Businesses." This blog explores the reality of the gig economy, the importance of micro and small businesses, and how innovative solutions can help engage and support these gears of the U.S. economy. The "Long Tail of U.S. Businesses" concept was birthed from the book " The Long Tail" by Chris Anderson , where Anderson explores how the internet has transformed markets by enabling niche products to outsell mainstream hits collectively. The book highlights three key lessons: Niche Products Outsell Hits: In online markets, many niche products can collectively generate more revenue than a few popular items. This shift is evident in platforms like Netflix, where a significant portion of sales comes from less commonly known movies.  Creation Explosion: With accessible technol...
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